SWOT and PESTLE

 SWOT and PESTLE analysis 

 

What is SWOT analysis? 

SWOT analysis is used for a business to analyse its internal capabilities. SWOT recognises a business’s strengths, weaknesses, opportunities, and threats. 

 

Helpful 

Unhelpful 

Internal 

Strengths 

How strong is a business in its current market? 

Weaknesses 

What is a business weak to in the current market? 

External 

Opportunities 

What can a business do to grow in its market? 

Threats 

What external factors can threaten the business? 

 

What is PESTLE analysis? 

PESTLE analysis considers all the external factors in a business environment. PESTLE can help a business on researching a market before investing. 

P - Political 

E - Economical 

S - Social 

T - Technological 

L - Legal 

E – Environmental 

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