Digitalisation of a Business

Measuring Digitalisation Value 

 

Many areas of a business will benefit from digitalisation. Here are some examples: 


Sales and marketing 

This department will be able to promote products online where it can be reached by a wider or more appropriate audience. Marketing can also complete more enhanced market research online. This will benefit a business as they can generate more sales from advertising and market to a wider audience, growing their business. 


Operations 

Digitalisation allows for automation within the operations department. It can also lead to an increase in data quality and relevance as well as the collection and structure of the data. Communication channels are also enhanced as employees can talk to each other through messaging and email. This will benefit the business as they can increase the productivity of their operations department. 


Finance 

Automation of core financial processes will save the finance department lots of time. This allows them to focus on strategic business performance at the same time. The introduction of financial management software ensures that statistics and information is readily available to view which increases the speed of financial operations. This will benefit the business as the financial department is more productive and time efficient. 


Performance 

Digitalisation is key to a modern business’s success. With most business using some form of automation along with communication services, companies have never been more productive. That is why digitalisation of a business is very important. 

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